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Competitor challenged 5-star product review claims.
March 18, 2021
By: Christine Esposito
Editor-in-Chief
The National Advertising Division (NAD) of BBB National Programs has announced the resolution of a new ‘Fast-Track Swift’ case involving hair care brands Prose and Function of Beauty. Prose brought a challenge to Function's claim that it had “over 110,000 5-star product reviews!” for its Function of Beauty customizable hair care products. NAD recommended that the advertiser discontinue the challenged claim or modify it to tout the number of 5-star reviews it can reliably sup...
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